We kicked off this year by exhibiting at CES, as always. But this year was different. Instead of our usual setup in the suites, we exhibited on the show floor in the West Hall. This approach gave us a whole new experience of CES—one that we thoroughly enjoyed and look forward to repeating in the years to come.
Showcasing Cutting-Edge Innovation
Our booth featured our latest advancements in technology, all fully compliant with Euro NCAP standards (including 2026), GSR, and China GB/T regulations. We showcased our Driver and Occupant Monitoring (DOMS) demo, which utilized a 1MP 140° FoV camera to seamlessly integrate active safety, passive safety, and user experience features into a single, cohesive solution. Visitors from across the automotive industry were impressed by our results and offered positive feedback.
Another element of our booth was our joint demonstration with BHTC. Together, we presented their innovative camera behind display technology powered by our CABIN EYE software. This collaboration featured seamless design, also illustrating how our solution can cope with challenging system conditions and still perform accurate results.
We also had the pleasure of collaborating with ART and Luxoft, who featured joint demonstrations with us in their suites at the Venetian and Marriott hotels. Partnering with these incredible teams allows us to combine our technologies in innovative ways to deliver cutting-edge solutions for the automotive industry.
Insights from the In-Cabin Industry
The in-cabin industry continues to evolve rapidly, with a strong focus on safety and user experience. Throughout CES, we were in contact with companies across the supply chain, each with unique needs and interests in active safety, passive safety, user experience, and automation. We also observed a clear shift towards software-defined vehicles, a trend that underlines the growing value of our technology.
We are ready to meet the current and future demands of our customers by providing solutions that prioritize both safety and user experience. It’s clear that the automotive industry is entering a new era, and we’re excited to be a part of this transformation.
Beyond showcasing our own technologies, we had the chance to explore the exhibition halls and discover the latest advancements across industries. Seeing the latest innovations was very inspiring and motivating for the upcoming year.
Looking Ahead
From the positive reception of our demos to the insights gained from industry experts, we leave CES on a high note and ready to tackle the opportunities ahead. As we continue to innovate and collaborate with our partners, we remain committed to delivering solutions that set new standards in safety and user experience.