Artificial intelligence is transforming the automotive industry, changing how effective vehicles are becoming in protecting and interacting with drivers and passengers. At emotion3D, we are redefining automotive safety and intelligence not only through our own innovation but also by taking part in cutting-edge research projects that tackle key challenges in driver and occupant monitoring, automated systems, and intelligent mobility. By integrating AI, computer vision, and advanced sensor systems, we are building safer and more personalized in-cabin experiences.
This blog is the first of a series exploring how innovation and research impacts the automotive industry. As AI becomes increasingly prevalent in mobility solutions, ensuring its reliability, fairness, and compliance is critical. emotion3D is actively contributing to this transformation by participating in leading research projects that shape transparent, human-centric, and regulation-compliant AI systems. Today, we focus on how emotion3D is contributing to this cause through three groundbreaking projects: SAFE.ICM, ACCOMPLISH, and CERTAIN.
SAFE.ICM: Building Fair and Robust AI for In-Cabin Monitoring
The SAFE.ICM (aws) project focuses on developing trustworthy AI frameworks for in-cabin human analysis. Ensuring fairness, robustness, and non-discrimination in AI-driven image processing is key to making safety-critical applications like driver and occupant monitoring more effective and unbiased. By tackling these challenges, SAFE.ICM ensures AI systems operate equitably and reliably in diverse real-world scenarios.
ACCOMPLISH: Simplifying Compliance in AI-Driven Systems
Regulatory complexity remains a major challenge for AI adoption. The ACCOMPLISH (HE 101189763) project aims to simplify compliance for AI-powered systems, helping companies to navigate intricate data governance and AI regulations.
AI systems must adhere to strict legal, environmental, cybersecurity, and industry-specific compliance standards. ACCOMPLISH is setting a new benchmark by developing a cross-cutting compliance and certification framework, always maintaining a human-in-the-loop approach to ensure transparency and accountability at every stage.
CERTAIN: Ensuring Safety, Trust, and Acceptance in AI-Driven Mobility
Building AI-powered automotive solutions is about trust and user acceptance as much as it is about technology. The CERTAIN (HE 101203230) project focuses on bridging the gap between Human-Machine Interface (HMI) developments and the safety expectations of users.
By creating a comprehensive Safety Assurance Framework, CERTAIN emphasizes perceived safety, trust, and comfort across all road users. This initiative uses real-world testing to ensure AI-driven automotive systems not only work accurately but also help passengers, drivers, and pedestrians feel safe and confident.
Paving the Way for Safer and Smarter Transportation
Through these innovative research projects, emotion3D is pushing the boundaries of trustworthy AI in the automotive sector. Our work in SAFE.ICM, ACCOMPLISH, and CERTAIN contributes to a future where intelligent systems operate transparently and securely setting new industry standards for safety and user-centric AI design. By focusing on compliance, safety, and fairness, we are ensuring that vehicles prioritize human well-being while embracing innovative technology.
Stay tuned as we continue exploring how innovation and research are transforming the automotive industry in our upcoming blog posts.
This work is funded by the EU Horizon Europe programme under grant agreement No 101203230, project CERTAIN, and grant agreement No 101194414, project ACCOMPLISH, as well as by the Austrian Wirtschaftsservice under grant number P2304661.
